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As we enter the second half of 2018, an explosion of new mobile games has emerged. These are “hyper-casual” games (also known as micro-games or bite-sized...

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As we enter the second half of 2018, an explosion of new mobile games has emerged. These are “hyper-casual” games (also known as micro-games or bite-sized games), which have become enormously popular among smartphone users. These light, simple and fast-paced experiences require players to make snap decisions rather than dedicating long hours playing them. Players only need a few seconds to understand the rules and then they can play another round in just a few more seconds. The brevity of these types of games makes them ideal for mobile gaming. These games are also known as “snackable” experiences, meaning that players can easily access them at any time without dedicating significant amounts of time to

In the world of app user behavior, micro-moments have been a major focus for developers. So much so that McKinsey predicts the market for mobile devices will reach $50 billion by 2021. In recent years, small games or apps that can be completed in just a few minutes—called “snackable” or “bite-size” experiences—have also become more popular. These smaller experiences are perfect for this new breed of user behavior, because they are easy to pick up and complete in just a few minutes. However, there is an opportunity to improve the experience further by incentivizing users to spend just a little bit longer playing them on a daily basis. That’s where Hypercharge comes

With the surge in popularity of mobile games, developers need to find new ways to keep players engaged. One way is through “micro-moments” which are short bursts of activity that can be done almost anywhere and at any time. These micro-moments often revolve around small tasks like charging your phone or changing the song on Spotify. That is where hypercasual gaming comes in, as these games are specifically designed for quick bursts of gameplay with limited time and attention commitment required from players. In this blog post, we’ll cover what exactly makes a game “hypercasual” and why it is one of the fastest growing trends in gaming right

You’ve probably read a lot of articles about how mobile gaming is growing and how it is the future of gaming. Maybe you’ve even tried making your own mobile game and found out that it’s not so easy as it seems. If you have the skills and the time, then making your own game is great, but if you don’t, there are other ways to get in on the action. With more than 2 billion gamers worldwide, mobile gaming is still one of the hottest markets for new games. And with almost two billion smartphone users around the world, it won’t be going away any time soon. Check out these tips to help you succeed in hypercasual

Are you tired of seeing hyper-addictive games, like Candy Crush and Clash of Clans, dominating the app store? Do you wish there was an alternative that was just as engaging but much more time-friendly? If so, then perhaps you should look into the growing subcategory of mobile gaming known as “hyper casual”. In this blog post we’ll explore what makes a game “hyper casual”, how they differ from other games, and why this subgenre is perfect for a mobile gamer on the go. let's experience it

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